'I Won't Kneel' is Groove Armada's first proper single from a new album since the better-than-expected Soundboy Rock. And it would be easy to write it off and BlackPlastic is sure that many - except PopJustice possibly - will. Groove Armada just aren't cool.
But we tell you something - 'I Won't Kneel' is fab. It's a sparkling-modern-power-ballad-epic. It's a hands-in-the-air girl-power-boy-power-everyone-power liberation anthem. It's not cool, but it tears the fucking roof off and beside, this is what good pop music should be like. Gaga can goo goo all she wants, give us this any day.