Hailing from San Francisco, Diatribes is the musical pseudonym for the Lead Designer in a well-known branding agency.
As someone who also works in the world of branding and advertising, I know that the divide between your working and personal life, and the working hours themselves, can get blurry. With conceptual development and technical production work sometimes bleeding into the night, Diatribes’ musical work has become a form of escape, and a way to leverage his talent for a more personal form of output. With a musical style that draws on contemporary electronic stylings, including Future Bass and UK Garage, Diatribes combines these with elements of House, Hip-Hop and Indie Rock.
Taking its name from the process of lithification, which sees sediments compounded under pressure into rock, Lithify is, appropriately, an exploration of ‘internalized pressures and expectations of one self’. The song rides along on crunchy percussion, layered synths and bass tones, with layered vocal elements all evoking a modern sensibility. Diatribes notes the influence of both Mura Masa and Flume on his sound, and both are on display in the organic feeling electronics here.
The resulting song is atmospheric and emotive, and whilst the lyrics themselves are largely obscured, the sense of introspection is clear, and vocal snatches reference thez song’s subject. At the same time, there is an upbeat springiness to Diatribes’ sound, creating a sense of movement and forward momentum. Whether the rock that emerges from lithification a lifeless stone, or stronger and more capable, is for you to decide.